When and where is this workshop?

Wednesday, 11/2/2011 at TechMart in Santa Clara, CA.

How much does this cost?

One-day workshop is $799 per person (discounts offered when registering two or more from the same company).

What makes this workshop special?

If you want the world to care about your product, it needs to break through the din in people's everyday life. This course introduces the CORE framework and the One-Sheet Marketing Plan to help you think differently about marketing.

It is also taught by someone that has actually done the job and built the teams at some of the leading software companies in the world, including Netscape and Microsoft. Our instructors are proven, professional product and marketing leaders with a passion for building great products and developing great product marketers.

How is this workshop structured?

Best practices, in-depth examples, templates, and exercises are used throughout the interactive course to teach concrete methods to improve marketing strategy, simplify messaging, grow customer acquisition and retention, and practice more agile marketing.  

Who is this workshop for?

This course is targeted at anyone responsible for shaping product marketing strategy and execution. The course offers new tips and tricks for product marketing managers as well as product managers who need to expand their practical marketing knowledge, up through the Director level. For more senior Directors, it offers new ways to improve what they already do, in particular using the One-Sheet framework to keep strategic thinking at the core of marketing execution.

What will I learn?

• CORE Customer Framework--use this customer-centric tool to improving everything you do 
• Smarter Marketing Strategy--how to better marketing activities to support business goals
• Simplifying Messaging--how to understand target markets to make messaging more authentic
• Agile Marketing--what more adaptive marketing looks like, the role of test & trial, leading indicators to track 
• One-Sheet Marketing Plan Framework--how to bring it all together in an effective marketing plan
• Best practices for great product marketing teams


What do people have to say about this workshop?

"An overall 10 out of 10. Very much enjoyed the workshop. I have more insight and am excited to start using the frameworks, " -EMC Marketing Manager.

"There's a change in the marketing landscape from 'traditional.' It's a refresher that updates your marketing skills or MBA. The case studies are great." -Intuit Product Marketer

"Highly recommend it--very insightful! Wish we had more time to discuss...add an extra hour!" -Snapfish/HP Marketing Director